In my first job (investment bank trader) I had BB and Reuters (and 6 monitors). So it's a signalling mechanism ("I am so important that the bank is going to spend 2 grand a month on something I don't really need") like having an unncessarily large number of monitors. Part of the attraction, honestly, is that you're not anybody in finance if you aren't on BB. I would never justify using one on a retail account. More.I've only ever used BB in a professional context.
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